Promoting a viral referral system for sustainable sneakers

Thaely is a revolutionary e-commerce business selling sustainable sneakers made from recycled plastic bottles. Targeto helps Thaely spread the word about the brand’s “green mission”. Our team planned a unique viral campaign for the last Black Friday. The campaign used a powerful referral system to spread the mission of Thaely and generate new leads of potential customers. We offered a limited-time promo that pushed people to spread the word and create greater awareness about Thaely and its mission.


Overall increase on the online store traffic


Sales pipeline value created with the Black Friday campaign


New customer leads that showed interest in learning more about Thaely and its mission

Targeto success history with Thaely