We are looking for a Media Buyer to manage advertising campaigns for clients and partners. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices (CPA).
In this role, you should be an experienced marketer on the main social media advertising platforms (Facebook and Instagram). If you’re knowledgeable about current media channels and advertising options, we’d like to meet you.
Your goal will be to optimise ad exposure and outdo competition while staying within budgets.
Targeto turns ideas into scalable businesses with a digital-first approach. Companies and entrepreneurs leverage Targeto’s domain expertise to shape the ideal acquisition system that can help them grow their businesses faster and bigger.
- Help identify target audiences and plan media campaigns
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels (Facebook and Instagram)
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software (e.g. comScore)
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail
- Critical thinking skills
- BSc/BA in Marketing, Advertising or related field
- Fluency in English (Italian is a plus)