E-Com Media Buyer, FB & IG

About

We are looking for a Media Buyer with extensive experience working with E-Commerce businesses, to manage advertising campaigns for clients and partners. You will ensure that ads reach target audiences through high-quality channels, generating sales at the lowest possible prices (CPA).

In this role, you should be an experienced marketer on the main social media advertising platforms (Facebook and Instagram). If you’re knowledgeable about current media channels and trending advertising strategies, we’d like to meet you.

About Targeto

Your goal will be to optimise ad exposure and outdo competition while staying within budgets.

Targeto turns ideas into scalable businesses with a digital-first approach. Companies and entrepreneurs leverage Targeto’s domain expertise to shape the ideal acquisition system that can help them grow their businesses faster and bigger.

Responsibilities

  • Help identify target audiences and plan media campaigns for existing e-commerce businesses
  • Run advertising campaigns on Facebook and Instagram
  • Identify and scale-up winning ad campaigns
  • Ensure ads are creative and displayed appropriately
  • Generate new ideas for high-converting ads (copywriting and creatives)
  • Optimize plans and budgets according to the best media mix
  • Create and test new target audiences while using existing data (Custom Audiences, Lookalikes)
  • Monitor costs and return on ad spend (ROAS)
  • Report to clients on a weekly basis

Requirements

  • Proven experience as Media Buyer or similar role; experience in digital media is preferred
  • Knowledge of advertising analytics and tracking pixels
  • Familiarity with media-buying, planning and research
  • Interest in following advertising and media trends
  • Excellent communication skills
  • Organizational and multitasking abilities
  • Understanding of E-Commerce platforms (Shopify)
  • Critical thinking skills
  • BSc/BA in Marketing, Advertising or related field
  • Fluency in English (Italian is a plus)
Job Category: Marketing
Job Type: Part Time
Job Location: Remote

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