SEO is one of the most effective lead generation tactics because it allows you to meet qualified leads at the top of online search results.
First, it’s important to understand what SEO is, though. SEO involves improving your website so that it ranks at the top of search engine results pages (SERPS).
The goal of lead generation is to attract the right users to your website at the right time (when they’re ready to purchase), and SEO helps you do just that.
When you opt for SEO as a lead generation service, you’re taking a crucial step toward making your website visible to more qualified leads.
You can have top-notch products and a beautifully designed website, but you won’t generate any leads if nobody can find your site.
Opting for a lead generation strategy like SEO helps you connect with your audience and convert more leads.
SEO is a lead generation machine.
PPC allows you to meet your audience right where they are since your paid ads only show up when a user triggers them with the keyword that the specific ad targets.
If your keyword research shows that your target audience searches “plumber near me” most often, you can target that keyword with your paid ad.
Paid ads are a great lead generation strategy because when users click them, they’ll arrive on a landing page that entices them to purchase your product.
PPC landing pages should have everything users need to convert like:
1. Product images
2. Color and size options
3. Ingredients or materials used
4. Measurements and specs
6. Customer reviews
7. Link or option to purchase
Your PPC landing pages should give visitors all the information they need to decide whether or not the product is right for them and include calls to action (CTAs) to purchase.
Even if the visitor isn’t ready to purchase, you’ll still benefit from increased brand awareness and site traffic.
There’s a lot more to know about PPC, so if you’d like to learn more, click the button below!
Social Media has become a key activity to elevate your business from competition. Users get to know brands & products through social media, and first impressions are more important than ever.
With our social media advertising services on channels such as Facebook, Instagram or LinkedIn, your company can take advantage of these seven benefits:
Empower your business with social media advertising built for performance and achieving your goals.