Thaely is a revolutionary e-commerce business selling sustainable sneakers made from recycled plastic bottles. Targeto helps Thaely spread the word about the brand’s “green mission”. Our team planned a unique viral campaign for the last Black Friday. The campaign used a powerful referral system to spread the mission of Thaely and generate new leads of potential customers. We offered a limited-time promo that pushed people to spread the word and create greater awareness about Thaely and its mission.